Analisis perceived enjoyment sebagai variabel anteseden technology acceptance model Studi terhadap mahasiswa pengguna internet

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Meilan Sugiarto Retno Widuri

Abstract

Background: Young people are active users of the information technology, especially internet. Even some of them tend to make the internet as a medium of the main support for daily activities. This study indicates that internet use among young people, especially college student tends to have a model of its own behavior, making it attractive for further investigation.


Purpose: This study focuses on the influence of perceived enjoyment as antecedent variable in the technology acceptance model (TAM).


Methodology: The respondents of this study were college students as internet users in Yogyakarta, the province is considering a student city. This study was conducted on 130 respondents.


Findings: According to the structural analysis with SEM method, shows that perceive enjoyment has a role as antecedent variable on TAM, because that variable has significant effects on variables in technology acceptance model.


Keywords: perceived enjoyment, technology acceptance model, internet user, college student.

Article Details

How to Cite
SUGIARTO, Meilan; WIDURI, Retno. Analisis perceived enjoyment sebagai variabel anteseden technology acceptance model. Performance, [S.l.], v. 24, n. 1, p. 32-37, jan. 2017. ISSN 2615-8094. Available at: <http://jos.unsoed.ac.id/index.php/performance/article/view/315>. Date accessed: 20 oct. 2018. doi: https://doi.org/10.20884/1.performance.2017.24.1.315.
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