ANALISIS PERCEIVED ENJOYMENT SEBAGAI VARIABEL ANTISEDEN TECHNOLOGY ACCEPTANCE MODEL STUDI TERHADAP MAHASISWA PENGGUNA INTERNET

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meilani sugiarto

Abstract

Young people was active users of the information technology, especially internet. Even some of them tend to make the internet as a medium of the main support daily activities. These study indicate that internet use among young people, especially college student tend to have a model of its own behavior, making it attractive for further investigation. These study focus on the influence of perceived enjoyment as variables anticedent in the Technology Acceptance Model (TAM). The respondents of these study were college student as internet users in Yogyakarta, the province is considering a student city. These study conducted on 130 respondents. According to the structural analysis with SEM method, shows that perceive enjoyment has a role as anticedent variable on TAM, because those variable has significant effects on variables in technology acceptance model.        

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How to Cite
SUGIARTO, meilani. ANALISIS PERCEIVED ENJOYMENT SEBAGAI VARIABEL ANTISEDEN TECHNOLOGY ACCEPTANCE MODEL. Performance, [S.l.], v. 24, n. 1, p. 58 - 73, oct. 2017. ISSN 2615-8094. Available at: <http://jos.unsoed.ac.id/index.php/performance/article/view/315>. Date accessed: 20 june 2018. doi: https://doi.org/10.20884/1.performance.2017.24.1.315.
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