Zulaicha, R., & Yunanto, A. (2012). PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS. Performance: Jurnal Personalia, Financial, Operasional, Marketing Dan Sistem Informasi, 15(1), 14-25. Retrieved from http://jos.unsoed.ac.id/index.php/performance/article/view/718