ZULAICHA, Ratni; YUNANTO, Ary. PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS. Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi, [S.l.], v. 15, n. 1, p. 14-25, mar. 2012. ISSN 2615-8094. Available at: <http://jos.unsoed.ac.id/index.php/performance/article/view/718>. Date accessed: 02 may 2024.