Every Register Perdagangan Daring pada Tayangan Shopee Live Produk Fashion Wanita di Aplikasi Shopee (Kajian Sosiolinguistik)

Abstract

This thesis is entitled "Online Trade Register on Shopee Live Show Women's Fashion Products on Shopee Application (Sociolinguistic Study)". This research is in the form of a qualitative descriptive with the aim of describing the form and function of the online trade register on the Shopee Live show for women's fashion products in the Shopee application. The object of this research is a trade register which is sourced from expressions, both words, sentences, and discourses contained in Shopee Live shows for women's fashion products on the Shopee Application. The data collection method used is the free-to-conversation listening method using Shopee Live recording media. The data obtained were then analyzed using the matching method with the determining element sorting technique as the basic technique. The results of data analysis are presented using informal methods. The results of this study obtained 44 online trade registers on the Shopee Live broadcast of women's fashion products on the Shopee Application. From the 44 datas obtained then grouped by register form. 11 registers are in the form of abbreviations, 12 registers are in the form of shortening, 12 registers are in the form of abbreviations, and 9 registers are in the form of acronyms.

Keywords:  Sociolinguistic, Register, Online trade.