ZULAICHA, Ratni.
 PENGARUH CUSTOMIZATION BASIC MARKET ORIENTATION DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL KNALPOT DI PURBALINGGA.
<strong>Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi</strong>, [S.l.], v. 13, n. 1, p. 87-102, apr. 2018.
ISSN 2615-8094.
Available at: &lt;<a href="https://jos.unsoed.ac.id/index.php/performance/article/view/799" target="_new">https://jos.unsoed.ac.id/index.php/performance/article/view/799</a>&gt;. Date accessed: 11 may 2025.