Sholicha, Alfina, DAN 		Novandari, Weni.
" ANALISIS PENGARUH ENTERTAIMENT, INFORMATIVENESS, IRRITATION, DAN CREDIBILITY TERHADAP ADVERTISING VALUE DAN CONSUMERS ATTITUDE" <em>Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi</em> [Online], Volume 15 Nomor 1 (1 March 2012)