Prayoga, Chandra, 		Adawiyah, Wiwiek, 		Najmudin, Najmudin, DAN 		Sudarto, Sudarto.
" Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences" <em>Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi</em> [Online], Volume 33 Nomor 1 (30 July 2026)