Prayoga, Chandra, 		Adawiyah, Wiwiek, 		Najmudin, Najmudin, AND 		Sudarto, Sudarto.
" Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences" <em>Performance</em> [Online], Volume 33 Number 1 (30 July 2026)