Prayoga, Chandra, Wiwiek Rabiatul Adawiyah, Najmudin Najmudin, & Sudarto Sudarto. " Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences." Performance [Online], 33.1 (2026): 58-69. Web. 7 Nov. 2026