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 Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences.
<strong>Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi</strong>, [S.l.], v. 33, n. 1, p. 58-69, july 2026.
ISSN 2615-8094.
Tersedia pada: &lt;<a href="https://jos.unsoed.ac.id/index.php/performance/article/view/19088" target="_new">https://jos.unsoed.ac.id/index.php/performance/article/view/19088</a>&gt;. Tanggal Akses: 08 aug. 2026
doi: <a href="https://doi.org/10.32424/1.jp.2026.33.1.19088">https://doi.org/10.32424/1.jp.2026.33.1.19088</a>.