Suparno, Chandra, DAN 		Zulfatunnisa, Arrilla.
" THE EFFECT OF PURCHASE REGRET AND CUSTOMER DISSATISFACTION ON BRAND SWITCHING WITH CUSTOMER NEGATIVE ATTITUDE AS MEDIATING VARIABLE" <em>Jurnal Ekonomi, Bisnis, dan Akuntansi</em> [Online], Volume 27 Nomor 1 (4 June 2025)