SUPARNO, Chandra; 						ZULFATUNNISA, Arrilla.
 THE EFFECT OF PURCHASE REGRET AND CUSTOMER DISSATISFACTION ON BRAND SWITCHING WITH CUSTOMER NEGATIVE ATTITUDE AS MEDIATING VARIABLE.
<strong>Jurnal Ekonomi, Bisnis, dan Akuntansi</strong>, [S.l.], v. 27, n. 1, p. 7-16, mar. 2025.
Tersedia pada: &lt;<a href="https://jos.unsoed.ac.id/index.php/jeba/article/view/16041" target="_new">https://jos.unsoed.ac.id/index.php/jeba/article/view/16041</a>&gt;. Tanggal Akses: 08 may 2026
doi: <a href="https://doi.org/10.32424/jeba.v27i1.16041">https://doi.org/10.32424/jeba.v27i1.16041</a>.