KHOLIFAH, Kholifah; 						SETYAWATI, Sri Murni; 						AFIF, Nur Choirul.
 ANTESEDEN ELECTRONIC WORD OF MOUTH (EWOM) DAN DAMPAKNYA PADA CONSUMER  BASED BRAND EQUITY (CBBE) (Studi Pada Konsumen Produk Smartphone Xiaomi).
<strong>Jurnal Ekonomi, Bisnis, dan Akuntansi</strong>, [S.l.], v. 24, n. 4, p. 30-41, dec. 2022.
Available at: &lt;<a href="https://jos.unsoed.ac.id/index.php/jeba/article/view/11584" target="_new">https://jos.unsoed.ac.id/index.php/jeba/article/view/11584</a>&gt;. Date accessed: 23 may 2025.
doi: <a href="https://doi.org/10.32424/jeba.v24i4.11584">https://doi.org/10.32424/jeba.v24i4.11584</a>.