PURNAMA, Rina; CHANDARA, Ari Giantika; ROPIDIN, Ropidin.
Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program.
Jurnal Akuntansi, Manajemen dan Ekonomi, [S.l.], v. 22, n. 2, p. 1-11, june 2020.
ISSN 2620-8482.
Tersedia pada: <https://jos.unsoed.ac.id/index.php/jame/article/view/2761>. Tanggal Akses: 08 apr. 2026
doi: https://doi.org/10.32424/1.jame.2020.22.2.2761.