Sesanti, Naila, Aroem Zanuba Zahro, Tsaqif Asyiq Zahira, & Ranjani Ranjani. " POLITICAL PERSONALIZATION AND POLARIZATION ON SOCIAL MEDIA: A CASE STUDY OF THE "GEMOY" TREND ON ELECTABILITY AMONG GEN Z IN THE 2024 ELECTION." Journal of Sustainable Rural and Tropical Resources Development [Online], 3.2 (2025): 53-61. Web. 15 Oct. 2025