Najmudin, N., Setyawati, S., Suliyanto, S., & Arini, D. (2024). DIRECT AND INDIRECT INFLUENCE OF ROLE MODEL ON E-COMMERCE ENTREPRENEURIAL DECISIONS: THE CASE OF GENERATION Z. Proceeding ICMA-SURE, , 38-45. doi:10.20884/2.procicma.2024.3.1.10190