Sholicha, Alfina, AND Novandari, Weni. " ANALISIS PENGARUH ENTERTAIMENT, INFORMATIVENESS, IRRITATION, DAN CREDIBILITY TERHADAP ADVERTISING VALUE DAN CONSUMERS ATTITUDE" Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi [Online], Volume 15 Number 1 (1 March 2012)