Sholicha, A., & Novandari, W. (2012). ANALISIS PENGARUH ENTERTAIMENT, INFORMATIVENESS, IRRITATION, DAN CREDIBILITY TERHADAP ADVERTISING VALUE DAN CONSUMERS ATTITUDE. Performance: Jurnal Personalia, Financial, Operasional, Marketing Dan Sistem Informasi, 15(1), 56-69. Retrieved from http://jos.unsoed.ac.id/index.php/performance/article/view/725