Zulaicha, Ratni, AND 		Yunanto, Ary.
" PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS" <em>Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi</em> [Online], Volume 15 Number 1 (1 March 2012)