%A Pratama, Jaka Aulia %A Zulhanif, Zulhanif %A Suprijadi, Yadi %D 2017 %T KLASIFIKASI KARAKTERISTIK KONSUMEN SEPEDA MOTOR MERK T DI JAWA BARAT MENGGUNAKAN METODE NAÏVE BAYES CLASSIFIER PADA DATA MINING %K %X PT. JKL has a role as a main dealer of T’s brand are handling three types  of motorcycle products in West Java. These are type of Sport, CUB, and Scooter (Automatic Transmissions). The company records the buyer of T’s brand motorcycle in  the Customer Database (CDB). CDB collected from 2011 to 2013 yielded information of  consumer characteristics which is necessary in market planning. Consumer  characteristics are classified into two groups: Repeated Order and New Customer.  Classification methods used in the study of Data Mining is the Naïve Bayes Classifier.  Model classification is done by calculating the conditional probability to choose the  greatest value of probability. The accuracy of the classification is 83% and the error  classification is 17%. %U http://jos.unsoed.ac.id/index.php/jmp/article/view/2864 %J Jurnal Ilmiah Matematika dan Pendidikan Matematika %0 Journal Article %R 10.20884/1.jmp.2017.9.2.2864 %P 37-48%V 9 %N 2 %@ 2550-0422 %8 2017-12-29