The Influence of Satisfaction and Trust on Online Purchase Decision

Empirical Study on Students in Jakarta

  • Muslikh Muslikh YARSI University
  • Zainal Zainal YARSI University
  • Rini Hidayati YARSI University

Abstract

The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non probability sampling with purposive sampling technique. The results showed that: consumer satisfaction and trust have positive and significant effect on online purchase attitude. Consumer satisfaction and trust have positive and significant effect on online purchase decision, purchase attitude has significant effect on online purchase decision.

Published
2017-07-11
How to Cite
MUSLIKH, Muslikh; ZAINAL, Zainal; HIDAYATI, Rini. The Influence of Satisfaction and Trust on Online Purchase Decision. Jurnal Akuntansi, Manajemen dan Ekonomi, [S.l.], v. 19, n. 2, p. 22-34, july 2017. ISSN 2620-8482. Available at: <http://jos.unsoed.ac.id/index.php/jame/article/view/974>. Date accessed: 28 jan. 2023. doi: https://doi.org/10.32424/1.jame.2017.19.2.974.
Section
Articles