The Influence of Lifestyle and Financial Literacy against Consumptive Behavior of Generation Z in Yogyakarta during The Covid-19 Pandemic

  • Ratri Paramitalaksmi Universitas Mercu Buana Yogyakarta
  • Wuku Astuti Universitas Widya Mataram Yogyakarta
  • Hadjija Dewi Aviva Universitas Mercu Buana Yogyakarta
DOI: https://doi.org/10.32424/1.jame.2022.24.4.6825

Abstract

This study aims to determine the influence of lifestyle and financial literacy against consumptive behaviour of Generation Z in Yogyakarta during the Covid-19 pandemic. The method used in this study was by distributing questionnaires to 200 students in Yogyakarta who was born in the years after 1995 to 2010 by sampling method through Google Form. This sampling determination is expected to be a representative of Generation Z in Yogyakarta, Indonesia. The result of this study is that the higher the lifestyle, the higher the consumptive behavior of Generation Z in Yogyakarta during the Covid-19 Pandemic. On the other hand, lower level of financial literacy, the higher the consumptive behavior of Generation Z in Yogyakarta during the Covid-19 pandemic.

Published
2022-12-25
How to Cite
PARAMITALAKSMI, Ratri; ASTUTI, Wuku; AVIVA, Hadjija Dewi. The Influence of Lifestyle and Financial Literacy against Consumptive Behavior of Generation Z in Yogyakarta during The Covid-19 Pandemic. Jurnal Akuntansi, Manajemen dan Ekonomi, [S.l.], v. 24, n. 4, p. 53-61, dec. 2022. ISSN 2620-8482. Available at: <http://jos.unsoed.ac.id/index.php/jame/article/view/6825>. Date accessed: 24 apr. 2024. doi: https://doi.org/10.32424/1.jame.2022.24.4.6825.
Citation Formats
Issue
Vol 24 No 4 (2022): October - December, 2022
Section
Articles