TY - JOUR AU - Hafiar, Hanny AU - Ryanto, Heru AU - Subekti, Priyo PY - 2017/04/30 TI - KOMUNIKASI BISNIS DALAM PROSES NEGOSIASI PENJUAL JASA SOL SEPATU KELILING JF - Jurnal Ilmu Komunikasi Acta Diurna; Vol 13 No 1 (2017) KW - N2 - At this time, the door to door cobblers on average complained of the existence of the decline in the level of sales services their offers. Therefore, they are pursuing a strategy in an effort to increase profits, through negotiations in the bidding process improvements and pricing services. Therefore, this paper aims to discuss further so that it can be known how business communication activities that take place in the process of the negotiations conducted by the seller of the services of the door to door cobblers in the area of Bandung and its surroundings. This research uses descriptive methods through the techniques of data collection by means of interviews and observations. As for the results of the research showed their efforts to obtain the maximum benefit is done in two ways, namely: repair service deals with how to replace a broken, giving the option to replace potentially defective, as well as add service. As for the pricing is done with consideration based on the type of shoes and characteristics of the service buyers. UR - http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/620