TY - JOUR AU - Mulyani, Henny Sri AU - Agustin, Herlina PY - 2018/04/30 TI - PENGGUNAAN MEDIA KOMUNIKASI DALAM SOSIALISASI PROGRAM URBAN FARMING DI KOTA SURABAYA JF - Jurnal Ilmu Komunikasi Acta Diurna; Vol 14 No 1 (2018)DO - 10.20884/1.actadiurna.2018.14.1.1141 KW - N2 - Communication media is a source of power, a control tool that can be utilized as a substitute for power or other resources, besides the media is a vehicle that plays a role to socialize the events of community life both individually and collectively. To provide food availability independently and sustainably it needs a breakthrough program through the concept of gardening in the yard of the house or the use of empty land for planting productive crops. The purpose of research to find out how the background of media usage, type of media used and the form of presentation of messages used in the socialization of urban farming program in the city of Surabaya. The research method used is descriptive qualitative with data collection interview, observation and literature study. The results showed that the delivery of agricultural messages in urban areas from the Surabaya City Agriculture Office to poor families (Gakin) scattered in 31 sub-districts did not use mass media on the grounds that the gakin community rarely mengengan radio, see television and read the print media so generally the delivery of direct messages done facilitator in this case PPL to poor community society by direct way of technical guidance in the form of group. Media used more to media antarpersona communication. Message delivered on how to do urban farming activities for vegetables with a short harvest period of approximately one month, the use of narrow land in the yard so as to support household-scale food security and add green or green open space. UR - http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/1141