%A Fitriani, Rafiqoh %A Hafiar, Hanny %A Prastowo, Ari Agung %D 2018 %T HEGEMONI AMERIKA SERIKAT DI SERI KOMIK CAPTAIN AMERICA STEVE ROGERS %K %X This research aimed to describe a critical discourse analysis about hegemony where United States positioned their country as superpower country in Captain America: Steve Rogers comic series. Method used in this research was Critical Discourse Analysis Norman Fairclough with qualitative data and critical paradigm. The results of this research showed that Captain America: Steve Rogers comic series has hegemony messages of United States as superpower country. It was reflected through appearance, personality, words, and the ideology of Captain America while positioning the enemy as the opposites of the aspects above. Captain America: Steve Rogers used social, historical, and political factors to ease their hegemony messages being absorbed by reader. The conclusion of this study is Captain America: Steve Rogers comic series have nation branding hegemony messages of the United States as a superpower country. Furthermore, it is expected that the study about hegemony would get more attention because hegemony subject would evolve socially and ideologically in our society. %U http://jos.unsoed.ac.id/index.php/acta_diurna/article/view/1140 %J Jurnal Ilmu Komunikasi Acta Diurna %0 Journal Article %R 10.20884/1.actadiurna.2018.14.1.1140 %V 14 %N 1 %@ 2620-6676 %8 2018-04-30